Official Rules & Guarantee

Everything that governs play in the Service Advisor League — how calls are scored, how you rank, the seasons, the 90-day guarantee, and the full terms for every reward.

Last updated May 2026. By enrolling a store or participating as an advisor you agree to these rules. We may update them, and the version posted here governs ongoing participation. If anything here conflicts with your signed subscription agreement, the subscription agreement controls.

• 1. The 90-Day Performance Guarantee
• 2. How points work
• 3. Ranks & tiers
• 4. Seasons & GOAT for Life
• 5. Rewards
• 6. Fair play & verification
• 7. General terms

1. The 90-Day Performance Guarantee

The promise

If your store completes the Service Advisor League program as defined below for 90 days and your store's car count has not increased by at least 10%, you will not be charged another dollar until it does. Billing pauses until your store hits the result, then resumes.

How we measure it

"Car count" means the number of cars completed at your store during the period, as reported by your connected phone/Auto Shop Agents data. We compare your store's car count over the 90 days before your start date to your car count over the 90-day guarantee period. A relative increase of 10% or more satisfies the guarantee. It's measured from your own data — no interpretation required.

How SAL drives that lift: every play in the league raises your store's close rate — the share of sales-opportunity calls that become a booked appointment. Closing more appointments = car count. More bookings put more cars on your schedule, and more cars on the schedule become more cars completed at month's end. Close rate is the lever we pull on every call; car count is the result we measure the guarantee against.

What your team commits to

The guarantee applies only if every advisor registered as an employee on your account reaches MVP rank and stays active in the program throughout the 90-day period — no exceptions.

Reach MVP — each advisor:

1. Handles 250+ sales-opportunity calls — enough real volume to move car count meaningfully.
2. Maintains a 30+ SAL points-per-call average — proof your team is running the Service Advisor League scripts and process the way they're designed.

Stay in the reps — each advisor:

1. Completes at least 40 practice calls every month.
2. Completes at least 1 coaching session every week.

Plus three operational basics, so we can measure and serve your account:

1. Connect your phone system within 7 days of joining.
2. Keep an active, paid subscription for the entire 90-day period.

If any registered advisor doesn't reach MVP, the guarantee does not apply for that period. The guarantee is about results when the game is played the way it's designed — and MVP is how we know it was.

How to claim

At the end of your 90-day period, if your team met every requirement above and your store's car count did not increase by 10%, contact us. We'll verify the activity and car-count data on your account and pause your billing until your store reaches the 10% increase.

2. How points work

Every sales-opportunity call is scored on how the advisor runs the playbook — measured from your connected phone/Auto Shop Agents call data, never from anything entered after the call. A perfect call is 125 points, and your rank is driven by your points-per-call average:

• Appointment / sale made (+30) — the call ended in a booked appointment or a sale. The payoff.
• Appointment offered (+20) — the advisor actually offered to set an appointment.
• Financing offered (+15) — the advisor mentioned or offered financing.
• Said yes to the business (+12) — the advisor took the business instead of deflecting it.
• Got the customer's name (+12) — the advisor asked for and used the caller's name.
• New-customer check (+12) — the advisor checked whether the caller had done business with the shop before.
• Captured contact info (+12) — the advisor collected the caller's phone or contact details.
• Knows the location (+12) — the advisor confirmed the customer knows where the shop is.
• Put on hold (−10) — penalty: the customer was placed on hold.
• Discount or coupon offered (−10) — penalty: leading with a discount instead of value.

Points come only from what happens on the call itself, so a score can't be inflated after the fact. The game rewards one thing: closing on the first call.

3. Ranks & tiers

There is one volume qualifier: handle 250 opportunity calls within a single 90-day (3-month) season. Volume you can't fully control — call traffic varies by shop — so we set a single fair bar, then rank purely on the quality you can control: your points-per-call average. Under 250 calls in the season you're a Rookie; at 250+ your average crowns your tier. Every season starts the count fresh.

• Rookie — everyone starts here; qualify at 250 calls
• MVP — 250 calls & 30 avg
• Legend — 250 calls & 40 avg
• GOAT — 250 calls & 50 avg

4. Seasons & GOAT for Life

Each season runs 90 days. Preseason opens July 1, 2026 and runs through December 31, 2026 — two full seasons to compete before Season 1 launches January 1, 2027. Rankings reset at the start of each season; your coins, badges, and permanent statuses carry forever. Any advisor who reaches GOAT during preseason earns GOAT for Life — a founding status that can never be earned again once Season 1 begins.

5. Rewards

Placing in the league earns real recognition, not just bragging rights. Across a season you can earn:

• Season coins — a custom-minted physical coin for each tier you place (MVP, Legend, GOAT), unique to that season.
• Badges — your tier and any permanent statuses on your national profile.
• Swag — MVP unlocks branded gear, Legend unlocks the jacket, GOAT unlocks the full kit.
• Hall of Fame — reach GOAT in three or more seasons for permanent Hall-of-Fame status.
• Leaderboard recognition — your standing on the national and local boards.

All rewards are recognition for performance. They are promotional, have no cash value, are non-transferable, and may be substituted, limited, or withdrawn — see Section 7.

6. Fair play & verification

Scores and ranks are derived solely from your connected phone / Auto Shop Agents data on sales-opportunity calls. SAL may verify, audit, and recompute any activity, score, rank, or result at any time.

SAL may withhold, adjust, or revoke any rank, status, reward, or guarantee for inaccurate or incomplete data, ineligibility, a lapsed subscription, or any attempt to manipulate scoring, call data, or opportunity outcomes — including artificially marking call results. Following up and closing a previously open opportunity does not earn points; points come only from execution on the call itself. SAL's determinations, made in good faith, are final.

7. General terms

SAL may amend these rules — including scoring, tiers, seasons, rewards, and terms — at any time; the version posted here governs ongoing participation. These rules are promotional and supplement your subscription agreement, which controls in the event of any conflict. The guarantee and rewards are offered per store location and may be updated for future enrollment periods.

All benefits and rewards are promotional, have no cash value, and are non-transferable. The guarantee covers the subscription fee only and does not include any third-party costs. To the fullest extent permitted by law, SAL is not liable for indirect, incidental, special, or consequential damages, and its total liability relating to the program or any reward is limited as described in these rules and your subscription agreement. If any provision is found unenforceable, the rest remains in effect. Questions? Reach us through your account or the support address in your subscription agreement.