Service Advisor League is the first league ever built to turn your service advisors into closers. Score every real call, drill with live AI roleplay, get daily AI coaching, climb the ranks — and compete for real prizes on the national leaderboard.
Get your whole team to MVP — handling real call volume and running the plays the way they're built. If your store's car count hasn't climbed 10% in 90 days, you don't pay another dollar until it does.
Other tools give you reports. SAL gives your advisors a game worth winning — every feature pointed at one thing: turning more phone calls into booked appointments.
From the first hello to the booked appointment — SAL turns the daily grind into a game your whole team wants to win.
SAL grades each call against the proven ASA rubric — then shows you exactly what you nailed and what you left on the table.
Run live AI roleplay calls for every scenario — tires, brakes, alignments, oil changes, diagnostics. Unlimited reps, backed by a workbook script for every play. Build the muscle before game day.
No data entry. Every day, your coach turns your real calls into a quick coaching session — your wins, the one or two moves to fix, and exactly what each one's worth — then ties it to your rank and how close you are to GOAT. Like a daily 1:1 with a manager who's already done the homework.
Every price shopper and "let me think about it" lands in your follow-up queue. Tap to call back, mark the win, and bring more customers back through the door — straight to a higher car count.
Social Studio turns your whole team into marketers. Each advisor drops their league avatar into a ready-made shop scene, adds a message, and we write the caption and hashtags — then they share to Instagram or Facebook in seconds. Their friends, family, and followers book with your shop.
Every scored call earns SAL points. Seasons run 3 months, and you handle 250 opportunity calls within that season to qualify — that's the only volume bar. From there your average points per call decides your tier. Quality is the climb.
Qualify on volume, then post a 50+ point-per-call average over 250+ opportunity calls in a single 90-day season. It's the highest bar in the league — the rarefied air only the most consistent advisors in the country ever reach. The first GOAT in SAL history hasn't been crowned yet. It could be on your team.
Hit GOAT during preseason — before Season 1 launches January 1, 2027 — and you earn GOAT for Life: a permanent founding status that can never be earned again once the season starts. A badge on your national profile, forever. Your name in SAL history. There are only two preseasons to claim it.
This is play-to-win. Hit MVP, Legend, or GOAT and you're not just earning bragging rights — you're earning prizes. And the league's biggest reward is still to come — climb now, and be at the top when it drops.
SAL ranks service advisors across every shop in the country — so you can see who's truly the best on the phones. The Preseason Leaderboard is live right now — start banking points before the official season kicks off January 1, 2027.
Live top 3 — the Preseason Leaderboard is live now.
Tires, brakes, oil changes, diagnostics — SAL breaks down exactly where you're closing and where you're leaking, so you always know what to work on next.
We walk you through setup step by step and bring your whole roster into the league — every advisor included, no per-seat math.
Register your location, add your advisors, and start banking points now — the official season kicks off January 1, 2027. You've got 48 hours to setup and a head start to win.
And it's risk-free — 10% higher car count in 90 days, or you play free until you hit it. See the guarantee →
Turn every advisor into your best closer — and let them compete to prove it.
The first league that turns your front-counter calls into a game. Every sales call is scored, advisors practice with AI, get a daily coaching session, and climb from Rookie to GOAT — competing on a national leaderboard.
Every sales-opportunity call is scored on the playbook — appointment booked or offered, financing offered, getting the customer's name, and more — measured from your connected phone data, never anything typed in after the call. A perfect call is 125 points, and an advisor's rank is their points-per-call average.
One plan per store covers unlimited advisors — everyone on your team plays, practices, and gets coaching.
Each advisor gets a ~60-second coaching session built from their real calls — their wins, the one or two moves to fix and what each is worth, tied to their rank and how close they are to GOAT. No data entry.
Yes. If your store's car count doesn't climb 10% in 90 days — with the reps in — you don't pay another dollar until it does. See the full guarantee →
A national leaderboard ranks every advisor by tier first, then points — so quality and volume crown you, not raw dialing. The one goal: GOAT.